Top 10 Super Bowl Commercials of 2012

Welcome to Captivation Media’s third annual picks for our favorite Super Bowl commercials! The Super Bowl is the one time of the year when people actually look forward to the television ads, which is what sponsors are counting on.  Over 111

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Valentines Day Marketing Tips

February is upon us.  Winter has settled in and the shortest month of the year usually means gray skies, cold temperatures and lots of snow to shovel.  But February is also the time for the Super Bowl, Mardi Gras and of

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The Important Role of the Brand Ambassador

Brand Ambassador:  Someone who embodies the brand he/she is endorsing, providing the brand with credible promotion and visibility. Sounds pretty good, doesn’t it?  And while every small business owner would love to find several brand ambassadors underneath their Christmas tree, it’s

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Top Viral Videos of 2011

As we approach the end of yet another year, we are fortunate to look back and say 2011 was a good year – not just for Captivation Media, but for our clients as well.  There were lots of challenges and triumphs

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Top Holiday Movie Picks for 2011

The holiday season is almost upon us, and while that means Thanksgiving dinners, Christmas parties and putting on 10 lbs that will become a New Year’s resolution to lose, it also means the annual holiday line-up of movies.  This time of

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Setting Up Your Own Google+ Brand Page

Google+ has set records for its fast growth.  But has it really had an impact on the average social user?  And now, months after its initial launch, Google has launched their Google+ Pages for businesses.  The debate begins whether businesses will

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Sometimes, “Like Us on Facebook” Just Isn’t Enough

Many people have a love/hate relationship with social media.  We all have a friend or relative that seems to spend every waking moment on Facebook or they send dozens of tweets per day from their Twitter account.  Then, there are others

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Halloween Marketing: Should You Take a Walk on the Dark Side?

From haunted attractions, costumes, candy & spooky decorations; Halloween can mean big profits for small businesses. While many businesses gear up early for Christmas, many allow the Halloween season to pass them over like Linus waiting for the Great Pumpkin.  If

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Ultimate Guide to Halloween Horror Nights and Universal Studios

Tempting Lady Luck, Haunted Houses and the Thrill Rides at Universal Orlando’s 2011 Halloween Horror Nights Amusement Park Event Last weekend was a mini corporate retreat for the employee’s of Captivation Media Group.  And while some companies choose to enjoy picnics

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Ultimate Guide to Blogging – Part 2

In last week’s post, we set the stage with initial tips and tricks for becoming a rock star blogger.  As we continue this process, we will learn that the secret to effective blogging is all about content, content, content. Four Ways to

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