Sometimes, “Like Us on Facebook” Just Isn’t Enough

Many people have a love/hate relationship with social media.  We all have a friend or relative that seems to spend every waking moment on Facebook or they send dozens of tweets per day from their Twitter account.  Then, there are others

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Halloween Marketing: Should You Take a Walk on the Dark Side?

From haunted attractions, costumes, candy & spooky decorations; Halloween can mean big profits for small businesses. While many businesses gear up early for Christmas, many allow the Halloween season to pass them over like Linus waiting for the Great Pumpkin.  If

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Ultimate Guide to Halloween Horror Nights and Universal Studios

Tempting Lady Luck, Haunted Houses and the Thrill Rides at Universal Orlando’s 2011 Halloween Horror Nights Amusement Park Event Last weekend was a mini corporate retreat for the employee’s of Captivation Media Group.  And while some companies choose to enjoy picnics

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Ultimate Guide to Blogging – Part 2

In last week’s post, we set the stage with initial tips and tricks for becoming a rock star blogger.  As we continue this process, we will learn that the secret to effective blogging is all about content, content, content. Four Ways to

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Ultimate Guide to Blogging – Part 1

We see it all the time. The business owners we consult with are willing to revise their websites for greater SEO exposure, take the plunge into social media and monitor their brand’s reputation. But when we suggest they start a blog,

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Back to School Means Back to Basics for Business

It’s August. Football season is right around the corner. The blockbuster movies have left the multiplexes. Cool breezes will soon give a much needed relief from the hot summer temperatures. And those familiar yellow school buses will be out in force

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The Importance of Hiring a Writer

In business, the success of your company primarily depends on your message and how that message is received by your target audience. It all boils down to the written word. If your words aren’t clear, concise and cohesive, then your signs,

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Google+ to Replace Facebook and Twitter?

There she is, swaying to the beat of the music. There is a sultry, slow- motion buoyancy to her wavy hair. Her blue eyes sparkle like unnamed stars under the dimmed lights. She is breathtaking to behold. Impossible to forget. However,

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San Diego Comic-Con 2011: Lessons Learned

Exhibiting at the 2011 San Diego Comic-Con is like having relatives come to visit. Happy to see them come, and exhausted and relieved after they’ve said their farewells. Plus, you begin thinking about what you’d do differently and how to better

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META Tags: Still Useful or Ancient History?

Way back in the early days (we’re talking the prehistoric internet search days of the mid-1990’s) META tags were the T-Rex of search engine optimization (SEO). They were basic, lumbering, simple-minded creatures that served a purpose after the World Wide Web

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