July 4th Marketing 2013

July 4th Marketing Tips

Every Fourth of July, the United States celebrates Independence Day with parades, fireworks, picnics and a wide variety of outdoor activities.  It’s a time when some people reflect on our nation’s heritage and honor those that have died to protect the

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Transform Your Team Into Passionate Brand Ambassadors

A while back, our team authored a blog about the role of brand ambassadors (also called brand evangelists). This topic has been one of our most trending blogs ever since and  sparked a lot of emails from our readers, wanting to

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WordCamp Miami 2013

WordCamp Miami 2013

This year’s WordCamp Miami (#wcmia) will be here in less than a week!  This event will be attended by industry leaders in the web development and marketing community, power users of WordPress, as well as business professionals looking to learn more about

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What Your Location Says About Your Business

Recently, Captivation Media moved into our cool new digs, so it seems only natural to talk about the importance of location to a small business.  No move is easy, whether it’s just you and a computer or if you have twenty

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2012 Top Summer Blockbuster Movie Picks

Summer will be here soon, and with it will be another crop of big-budgeted movies all vying for your hard earned dollars.  Which will turn out to be blockbusters and which ones will be bellyfloppers?  Only time will tell, but after

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Seven Travel Tips Everyone Should Know

The members of Captivation Media team recently went on their annual corporate retreat.  It was a fun-filled time set aboard the cruise ship, Norwegian Sky.  The time away helped recharge our batteries, strengthen bonds and gave us a rare chance to

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Pinterest the Definitive Guide – Part 2

Last week, we explained what Pinterest was.  We examined the short history of the social network and looked at its significant growth.  To quickly summarize, Pinterest is an image-driven social media site that resembles a virtual pinboard.  Pinterest is big, it’s

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Pinterest : The Definitive Guide – Part 1

If you’re like many, you’ve heard the “Pinterest” word being thrown around a lot lately.  And if you are anything like us, you really didn’t know much about this social media site until quite recently.  Out of curiosity, we created our

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Valentines Day Marketing Tips

February is upon us.  Winter has settled in and the shortest month of the year usually means gray skies, cold temperatures and lots of snow to shovel.  But February is also the time for the Super Bowl, Mardi Gras and of

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The Important Role of the Brand Ambassador

Brand Ambassador:  Someone who embodies the brand he/she is endorsing, providing the brand with credible promotion and visibility. Sounds pretty good, doesn’t it?  And while every small business owner would love to find several brand ambassadors underneath their Christmas tree, it’s

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