Captivation Media has always been a huge supporter of organisations catering to the growth and success of today’s youth. So when Community Youth Development (CYD) was looking for an innovative way to promote their annual Gingerbread Festival Event, while igniting the spirit of competition with the participating local businesses and school classes we jumped at the opportunity to help them.
The Festival features hand-made gingerbread houses from over 100 local Sarasota businesses as well as middle school classes from Sarasota County Schools District. When creating the event’s website, we set out to take the physical experience of the festival and bring it online – to individuals that may not have had the opportunity to attend (like Aunt Ester in Alaska). All houses listed on the site were able to be voted on. With 1 vote equaling to 1 dollar, and the top 3 houses being featured on the home page we were able to create a very unique and entertaining fundraising component for CYD and the event.
To facilitate the sharing of houses and promoting further awareness of the event, each house profile page could be posted directly to your twitter feed or facebook wall. This was a fantastic project to be involved with and we look forward to next year’s event!
